As anyone who has built or renovated
a house knows, lot of decision-making goes into giving a home a proper
makeover. House flipper Mike Riccio and
realtor Nicole White recently embarked on a social
media-fueled renovation project.
The house they've chosen is a Dutch colonial
located in Old Saybrook, Connecticut. Instead of choosing cabinet types, paint
colors, trim finishes, appliances and other details on their own, White and
Riccio have been putting it to a vote on Facebook. Interested participants have
48 hours to vote for their favorite choice.
White and Riccio have
so far garnered hundreds of votes on various renovation options. In videos posted after the voting period ends, they announce the winning choice.
Comments on Facebook have been overwhelmingly full of support and
excitement.
Nicole White noted that most home consumers
at least start their search online, and Riccio romantically described the
project as one that builds community, because everyone gets the opportunity to
be part of the design process. Ideally
someone who participates in voting on the design will end up as the proud new owner of the House That Social Media Built.
The process should take about twelve
weeks and is still going on. You can view before and after pictures of the house and vote
on future design options by visiting the The House
that Social Media Built Facebook page.
